Photography and Real Estate in New York (Don’t Be Deceived)

The Wall Street Journal recently ran an interesting article on real estate in New York, and how photography plays an integral role.  The main take-away for renters and purchasers who are in the market: “Think of a property listing like a profile on dating website. The pictures should be as flattering as possible without tipping into outright deception.”  Our job is to filter out units that are not suitable for your needs through our vast knowledge of New York City properties.

NY2’s view is we do not want to disappoint our customers.  Oftentimes potential clients find a number of apartments on various websites where the photographs appear more than flattering. To their disappointment, when they arrive to view the apartment, the unit looks much more cramped, darker, or smaller than what the pictures portrayed.  Part of working with New York Squared will allow you, as a client, to avoid apartments that appear ideal in photographs, but are really “time-wasters.”  In fact, the WSJ explains that “agents are increasingly reliant on the photographers’ subtle craft as a way to attract attention.”  New York Squared has the experience and expertise on New York buildings, and will be able to convey to you the accuracy of the size and quality of an apartment depicted in a photograph.  Contact NY2 so we can share our insight and expertise on finding your next home. 

The Wall Streeet Journal article can be found at http://online.wsj.com/article/SB10001424052970203513604577144752044189694.html.